![]() One organization taking a stand is The Fragrance Foundation, the leader in education in the field. ![]() “European cultures have historically fetishized and sexualized Asian people and cultures, and perfume marketing has unfortunately often played into this harmful fantasy,” she says.Ĭonversation on this topic is starting to spring up among perfume enthusiasts online, and in business as well. “There seems no good reason to stick with a confusing, Eurocentric term, when we could use clear, descriptive language instead,” Sanchez says.Īnother strong argument for abandoning the descriptor for fragrances is the problematic visual aesthetic companies have built around it. ![]() ![]() There seems no good reason to stick with a confusing, Eurocentric term, when we could use clear, descriptive language instead. ![]()
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